Items:

• Public Market Investing

• Passing on a Legacy to the Family

• Business Ownership

• Valuation Frameworks

• Portfolio Experiments

• Wealth Building Systems (Financial Side Hustle)

• Capital Allocation

• Financial Literacy

• Long-Term Compounding

This keeps the focus on ideas rather than credentials.

Investing & Valuation

Studying businesses through valuation frameworks, competitive advantages, capital allocation, and long-term compounding.

Business & Entrepreneurship

Exploring business ownership, acquisitions, government contracting, bookkeeping, accounting, and scalable wealth-building models.

Portfolio Experiments

Documenting real-world investment decisions, portfolio construction, successes, mistakes, and lessons learned along the way.

Investing & Valuation

Studying how businesses create value through cash flow, capital allocation, competitive advantages, and long-term compounding.

Entrepreneurship & Business Ownership

Exploring business models, acquisitions, government contracting, bookkeeping, accounting, and wealth creation through private enterprise.

Financial Decision Making

Learning how incentives, risk, psychology, and systems influence investment and business outcomes.

I'm a lifelong student of business, investing, and wealth creation. Subjective Finance was created as a way to document that journey publicly—to share what I'm learning, what I'm testing, and what the data reveals along the way.

My background spans military service, real estate, business, finance, and government operations. Over the years, I've learned that the most valuable lessons rarely come from headlines or hot takes. They come from careful research, real-world experience, and a willingness to challenge assumptions when the evidence points elsewhere.

Through Subjective Finance, I explore investing, business ownership, valuation, entrepreneurship, and financial decision-making. Some ideas will prove successful. Others won't. Both outcomes are worth documenting because the goal isn't to appear right—it's to become a better thinker, business owner, and investor over time.

If you're interested in learning alongside someone who is willing to ask questions, test ideas, share results, and continuously improve, you're in the right place.